Keywords: Financial literacy
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (12): 2717–2741.
Published: 05 July 2021
...Raed Khamis Alharbi; Sofri Bin Yahya; Salina Kassim Purpose This study aims to examine the relationship between religiosity and branding on small- and medium-scale enterprises (SMEs’) performance in Saudi Arabia. It also examines the mediating role of financial literacy on the relationship among...

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