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Keywords: Five forces model
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1743–1770.
Published: 25 September 2025
... of the five forces model embedded in Islamic and halal marketing. Originality/value The novelty lies in its scholarly contribution to integrating spirituality, business practices and theories. The scholarly work expands the current body of knowledge of the five forces model. Thus, explaining Islamic...
