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Keywords: Food experience
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (4): 1136–1154.
Published: 14 February 2024
...Jia Xiong; Kei Wei Chia Purpose Given the scarcity of studies regarding religious food as a destination attraction and limited research on tourist halal food experience, this study aims to explore and compare halal food experience perceived by Muslim and non-Muslim tourists in a non-Islamic...
