...Kobra Bakhshizadeh Borj; Mahdi Bashirpour; Nasrin Javanshir; Pedram Jahedi Purpose This study aims to examine the hidden dimensions of halal brands, particularly the role of frugality in the purchase decisions of Muslim consumers. Design/methodology/approach Using George Kelly’s repertory grid...

... consumption and frugality, the “waste not, want not” notion can be considered as one of the effective solutions to this problem. However, little is known about the factors that drive frugality amongst Muslim tourists. In addressing this gap, this study aims to predict the effect of environmental advertising...

... have led consumers to become increasingly frugal. Approaching frugality from the religious perspective, this paper aims to identify the deep-level diversities of frugal consumers in their quality consciousness tendencies, rather than simply equating both frugality and religiosity to non-consumption...