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Keywords: Fundraising campaigns
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Journal Articles
Fundraising campaigns via social media platforms for mitigating the impacts of the COVID-19 epidemic
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (3): 576–597.
Published: 11 November 2020
... communities have launched fundraising campaigns to mitigate the socio-economic impacts of the virus on the front-liners and the most affected segments of vulnerable populations. The purpose of this study is to explore the intrinsic and extrinsic motivations of donors to these campaigns who contribute via...
