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Keywords: Gen Y
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (3): 1003–1014.
Published: 29 April 2019
...NH Marmaya; Za Zakaria; Mohd Nasir Mohd Desa Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses...
