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Keywords: Gen Z
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Journal Articles
Fitriah Dwi Susilowati, Ahmad Ajib Ridlwan, Yan Putra Timur, Khusnul Fikriyah, Dien Mardhiyah, Anita Ismail, Azidni Rofiqo
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (7): 2352–2394.
Published: 30 December 2025
... from various renowned halal tourist locations in Indonesia. Gen Z participants used VR headgear and audio devices to navigate the virtual environment during the experience. Upon concluding the virtual tour, participants were directed to fill out a pre-established questionnaire. This study used the S...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2514–2542.
Published: 04 March 2025
... 25 12 2024 03 02 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Maslahah Impulse buying Muslim consumption Gen Z Millennial Religiosity Indonesia’s development of information and communication technology has...
