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Keywords: Gender difference
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (4): 1078–1096.
Published: 31 January 2024
... subjectification in constructions of femininity in the media popular culture” (p. 103). Consumer behaviour Purchase intentions Advertising appeal Femvertising Attitude formation Gender portrayal Advertising Gender difference Attitude Due to high awareness in gender inequality and the requisite...
