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Keywords: George Kelly’s repertory grid
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Journal Articles
The hidden dimensions of halal brand: examining the role of frugality in consumer purchase decisions
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (10): 2968–2985.
Published: 03 April 2025
...Kobra Bakhshizadeh Borj; Mahdi Bashirpour; Nasrin Javanshir; Pedram Jahedi Purpose This study aims to examine the hidden dimensions of halal brands, particularly the role of frugality in the purchase decisions of Muslim consumers. Design/methodology/approach Using George Kelly’s repertory grid...
