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Keywords: Green attitude
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (12): 3168–3185.
Published: 28 February 2023
.... Attitude is a complex and important concept in comprehending human behaviour, including in the green product context (Khan and Kirmani, 2018). Furthermore, although green behavioural intention, as the consequence of green attitude, has been widely examined, past studies have identified many determinants...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1656–1684.
Published: 05 May 2021
... and green attitude on frugality in the context of the Malaysian hotel industry. The study also tests the mediating role of the green attitude between environmental advertising and frugality. Furthermore, it examines the role of price consciousness as a moderator of the green attitude-frugality link...
