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Keywords: Green brand
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Journal Articles
Religiosity as an intervening variable in consumers’ increased green purchase intention (GPI) toward natural dye batik in Indonesia
Available to PurchaseSusminingsih Susminingsih, Abdul Mujib, Anis Wahdati, Mochammad Achwan Baharuddin, Dian Sa'adillah Maylawati
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3357–3381.
Published: 24 May 2024
... in understanding consumer purchase intentions. GPd, green brand and green price exhibited a positive correlation with green purchase intention (GPI). Interestingly, the price was found to no longer serve as the primary factor in GPI. Research limitations/implications The analysis would have been more...
