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Keywords: Green product
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Journal Articles
Religiosity as an intervening variable in consumers’ increased green purchase intention (GPI) toward natural dye batik in Indonesia
Available to PurchaseSusminingsih Susminingsih, Abdul Mujib, Anis Wahdati, Mochammad Achwan Baharuddin, Dian Sa'adillah Maylawati
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3357–3381.
Published: 24 May 2024
... models. Findings The result indicated that religiosity plays a mediating role in the association between factors and the intention to purchase green product (GPd) of the Indonesian natural dye batik product. This finding is in accordance with the construction of theory of planned behavior...
