Keywords: Guests’ booking intention
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Journal Articles
Journal of Islamic Marketing (2022) 13 (3): 608–627.
Published: 26 October 2020
... role of gender on the relationship between perceived value and guest booking intention. Design/methodology/approach This study considered the Stimulus–Organism–Response (S-O-R) theory to develop the research framework. Using a self-administered survey questionnaire, 156 completed and usable...

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