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Keywords: Halal B2B marketing
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (2): 610–630.
Published: 10 June 2024
...Anand Hindolia; Jyoti Arya; Raghuvar Pathak; Azhar Kazmi Purpose The study aims to explore the theoretical framework of Halal B2B marketing in the metaverse, develop a conceptual framework for future research, identify challenges and opportunities, including technological, cultural and compliance...
