... Emerald Publishing Limited Licensed re-use rights only Halal market Islamic marketing The Muslim consumer The Muslim consumption pattern Islamic distribution channels Theory of consumption values Indonesian Research Collaboration (Riset Kolaborasi Indonesia 2023) Skema A (host...

...Chanchal Dey Purpose The purpose of this study is to investigate the influence of artificial intelligence ( AI )-driven personalized recommendations on consumer buying behavior in India’s emerging Halal market. This study specifically explores how recommendation algorithms influence the purchasing...

... 2025 29 11 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Wardah halal cosmetics ESG principles Sustainable business strategy Halal market Ethical business practices Corporate social responsibility The nexus of faith...

... 2024 16 01 2025 05 02 2025 06 02 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Halal purchasing decisions Consumer behavior Bibliometric analysis Systematic review Halal market The final, comprehensive query...

... rights only Halal market Consumer behavior Consumer attitude Perceptions Buying intentions As the global halal market is expected to grow to US$3.2tn by 2024, India has become a significant producer and exporter of goods to meet the growing demand in various industries (Mani, 2023...

... can be contacted at: asbahrazali@um.edu.my 29 05 2023 20 04 2024 24 06 2024 18 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Advertisements and promotions to Muslims Halal market The Muslim consumer...

... to invest in Hajj fund Sukuk in Jordan. Mohammad Nabeel Almrafee can be contacted at: marafi1984@gmail.com 20 09 2023 06 12 2023 27 12 2023 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic marketing...

... that stakeholders’ limited comprehension and backing can hinder Aceh’s Halal tourism competitiveness. Halal tourism Tourism stakeholder Tourism competitiveness Challenges Opportunities Aceh Halal market Aceh, Indonesia, is situated on the top island of Sumatra. Spanning an area of 61.4 sq. km...

... Limited Licensed re-use rights only Push-pull-mooring Switching intention behavior Halal cosmetics Halal market Islamic marketing The Muslim consumer The Muslim consumption pattern Along with the times, cosmetics seem to have become an urgent need for a woman. Apart from being...

... food SMEs manufacturing producers in a country is imperative in Muslim-minority countries. This study gives a benchmark for the non-Muslim-majority countries which endeavour to embark on the Halal SMEs manufacturing food. Muslim-minority countries that envision to succeed in the global Halal market...

... 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Halal Market Scale development Halal entrepreneurship success Halal in Islamic law refers to something that is allowed, required, or without any binding prohibition (Hasan et al...

..., it will benefit many parties including stakeholders and the food industry to improve their strategy to expand the halal market, especially for non-Muslims. Originality/value Based on the findings, the authors believe that while research towards halal needs to continue and improve its basis in theory...

... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Brand personality Islamic and Halal brand personality Islamic apparel Halal market Islamic marketing Islamic fashion and clothing industry The Muslims’ dressing preference Nowadays...

... need to be extra cautious in showcasing their identities. However, Islamic marketers will enjoy a competitive advantage in the halal market because of their demographic factors. Social implications Islamic principles on alcohol, meat, fat and certification potentially can help other stakeholders...

... This study provides an integrative review of the literature and synthesizes the Islamic marketing literature, which has not been done before. Islamic and halal marketing have always been used interchangeably (Rahim, 2016). Wilson (2012 , p. 6) defined Islamic marketing as marketer’s and consumer’s...

... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Halal market Halal tourism Muslim tourists Halal entrepreneurship Innovation has become compulsory in the quest to achieve long-term competitiveness. Absence of enough degree of innovation may pose a serious risk...

... and ingredient companies Halal market Islamic logistics 26 09 2020 20 11 2020 25 11 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only The population of Muslims in the world is projected to grow to 2.2 billion by 2030. According...

.... Nur Sa’adah Muhamad can be contacted at: nurs@ukm.edu.my 07 07 2020 27 09 2020 01 11 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Halal market Halal tourism Islamic hospitality Muslim traveller Muslim-minority...

... outside the GCC and in non-Islamic countries. Ibtissem Baklouti can be contacted at: bakloutiibtissem@yahoo.fr 28 04 2020 17 08 2020 16 09 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic marketing...

...). The world-wide halal market is projected to be value about US$2.3tn. Market values increase by about US$560b a year at an annual yearly rate of 20%. The halal market is no longer limited to food and related products. According to Paul Temporal branding expert, there are tremendous prospects in all areas...