... FDAs. 31 07 2024 23 12 2024 14 07 2025 09 12 2025 11 01 2026 28 01 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic marketing The Muslim consumer The Muslim consumption pattern...

... 2025 29 11 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Wardah halal cosmetics ESG principles Sustainable business strategy Halal market Ethical business practices Corporate social responsibility The nexus of faith...

...Chanchal Dey Purpose The purpose of this study is to investigate the influence of artificial intelligence ( AI )-driven personalized recommendations on consumer buying behavior in India’s emerging Halal market. This study specifically explores how recommendation algorithms influence the purchasing...

... 2024 16 01 2025 05 02 2025 06 02 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Halal purchasing decisions Consumer behavior Bibliometric analysis Systematic review Halal market The global halal market, which...

... rights only Halal market Consumer behavior Consumer attitude Perceptions Buying intentions As the global halal market is expected to grow to US$3.2tn by 2024, India has become a significant producer and exporter of goods to meet the growing demand in various industries (Mani, 2023...

... to Muslims Halal market The Muslim consumer The Muslim consumption pattern Halal Logo Food premise Many countries worldwide have witnessed a surge in campaigns launched by industry players, which has indirectly raised awareness about halal products and services. This has led to the growth...

... be contacted at: marafi1984@gmail.com 20 09 2023 06 12 2023 27 12 2023 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic marketing Islamic markets Islamic e-marketing Buying from Islamic markets Globally...

... the relevant literature and previous research evidence. Vargas-Sánchez and Moral-Moral’s (2019) research has identified numerous constraints that may prevent tourism businesses from joining the Halal market: ignorance, lack of information about the Halal market, its potential and its...

...-suka.ac.id 12 12 2021 17 03 2022 13 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Push-pull-mooring Switching intention behavior Halal cosmetics Halal market Islamic marketing The Muslim consumer The Muslim consumption...

... food SMEs manufacturing producers in a country is imperative in Muslim-minority countries. This study gives a benchmark for the non-Muslim-majority countries which endeavour to embark on the Halal SMEs manufacturing food. Muslim-minority countries that envision to succeed in the global Halal market...

... was carried out after collecting actual data. Halal Market Scale development Halal entrepreneurship success Halal in Islamic law refers to something that is allowed, required, or without any binding prohibition (Hasan et al., 2020). The concept of Halal was once considered strictly...

..., it will benefit many parties including stakeholders and the food industry to improve their strategy to expand the halal market, especially for non-Muslims. Originality/value Based on the findings, the authors believe that while research towards halal needs to continue and improve its basis in theory...

... Islamic and Halal brand personality Islamic apparel Halal market Islamic marketing Islamic fashion and clothing industry The Muslims’ dressing preference Nowadays, academics and practitioners have shown increased interest in understanding what is behind the Islamic market, Halal market...

... need to be extra cautious in showcasing their identities. However, Islamic marketers will enjoy a competitive advantage in the halal market because of their demographic factors. Social implications Islamic principles on alcohol, meat, fat and certification potentially can help other stakeholders...

..., the growth rate of the halal market is considered the highest in the world (Abu-Daabes, 2018 ; Alserhan, 2010a). With this rapid increase in the halal-based market and consequently halal/Islamic marketing, there has also been a growing interest in the academic field on the subject. Syed Adil Shah can...

... (Karia and Asaari, 2016). Currently, the global Halal market including Halal tourism is the fastest-growing market which a good space for entrepreneurs (Salaheldeen et al., 2019). Halal concept was once perceived as an exclusive matter of religion, but now Halal concept has become a branding...

... impact on the IHL. External factors Internal factors Moderating effects Halal logistics Food Beverage and ingredient companies Halal market Islamic logistics The concept of halal starts from the time of manufacturing and goes until the time of consumption. This concludes...

... has a new “Southbound” policy that aims to establish closer relations with the member countries of the Association of Southeast Asian Nations (ASEAN), the halal market is an important driver of the nation’s economic growth plan (Ministry of Economic Affairs of the Republic of China [MOEA...

... outside the GCC and in non-Islamic countries. Ibtissem Baklouti can be contacted at: bakloutiibtissem@yahoo.fr 28 04 2020 17 08 2020 16 09 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic marketing...

... 2020 Emerald Publishing Limited Licensed re-use rights only Halal market The Muslim consumer Purchase intention Buy Muslim First Halal consciousness Muslim-made product In this research, halal consciousness functions as the moderating variable, whereas a stronger...