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Journal Articles

Integrating ChatGPT in halal tourism: impact on tourist satisfaction, e-WoM and revisit intention

Mohamed Battour, Mohamed Salaheldeen, Imran Anwar, Ririn Tri Ratnasari, Abdelsalam A. Hamid, Khalid Mady
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (10): 2781–2805.
https://doi.org/10.1108/JIMA-10-2024-0470
Published: 04 March 2025
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Journal Articles

Halal certification in food products: science mapping of present and future trends

Muhammad Ashraf Fauzi, Noor Saadiah Mohd Ali, Nazirah Mat Russ, Fazeeda Mohamad, Mohamed Battour, Nor Nadiha Mohd Zaki
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3564–3580.
https://doi.org/10.1108/JIMA-12-2023-0407
Published: 06 June 2024
View article titled, Halal certification in food products: science mapping of present and future trends
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Journal Articles

Halal tourism and ChatGPT: an overview of current trends and future research directions

Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Ririn Tri Ratnasari, Ramzi Sallem, Saleh Al Sinawi
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3464–3483.
https://doi.org/10.1108/JIMA-11-2023-0379
Published: 30 April 2024
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Journal Articles

The current state of published literature on halal tourism and hospitality: a bibliometric review

Mohamed Battour, Ririn Tri Ratnasari, Aidi Ahmi, Raditya Sukmana, Achsania Hendratmi
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (4): 963–989.
https://doi.org/10.1108/JIMA-02-2023-0054
Published: 09 January 2024
View article titled, The current state of published literature on halal tourism and hospitality: a bibliometric review
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Journal Articles

Fostering innovation capability and sustainable innovation in halal industry: the role of halal entrepreneurs’ success

Mohamed Salaheldeen, Mohamed Battour
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (3): 777–799.
https://doi.org/10.1108/JIMA-12-2022-0323
Published: 01 September 2023
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Journal Articles

AI-enabled technologies to assist Muslim tourists in Halal-friendly tourism

Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Mohamed Elsotouhy, Israa Elbendary, Erhan Boğan
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1291–1309.
https://doi.org/10.1108/JIMA-01-2022-0001
Published: 31 March 2022
View article titled, AI-enabled technologies to assist Muslim tourists in Halal-friendly tourism
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Journal Articles

The perception of success in the halal market: developing a halal entrepreneurship success scale

Mohamed Salaheldeen, Mohamed Battour, Muhamad Azrin Nazri, Ummi Salwa Ahmad Bustamam, Azreen Jihan Che Mohd Hashim
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (3): 799–825.
https://doi.org/10.1108/JIMA-10-2021-0341
Published: 11 January 2022
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Journal Articles

Halal tourism: exploring innovative marketing opportunities for entrepreneurs

Mohamed Battour, Mohamed Salaheldeen, Khalid Mady
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (4): 887–897.
https://doi.org/10.1108/JIMA-06-2020-0191
Published: 01 February 2021
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Journal Articles

Malaysian Muslim investors’ behaviour towards the blockchain-based Bitcoin cryptocurrency market

Abdullah Ayedh, Abdelghani Echchabi, Mohamed Battour, Mohammed Omar
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 690–704.
https://doi.org/10.1108/JIMA-04-2019-0081
Published: 23 March 2020
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Journal Articles

The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth: Non-Muslim tourists’ perspective

Mohamed Battour, Muhammad Khalilur Rahman, Md. Sohel Rana
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1517–1538.
https://doi.org/10.1108/JIMA-03-2019-0058
Published: 12 November 2019
View article titled, The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth: Non-Muslim tourists’ perspective
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Journal Articles

The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia

Mohamed Battour, Fatemeh Hakimian, Mohd Ismail, Erhan Boğan
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (4): 823–840.
https://doi.org/10.1108/JIMA-07-2017-0072
Published: 08 October 2018
View article titled, The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia
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