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Keywords: Halal acceptance
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Journal Articles
We are ready for halal tourism, aren’t we? Exploring readiness of non-Muslim perspective in Thailand
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1410–1428.
Published: 27 November 2024
...-Muslim context. Thailand Halal tourism Halal acceptance Thailand is well-recognized as a popular destination among international tourists. As the country had about 38 million international tourist arrivals in 2018, which increased to 39 million in 2019 (Thailand Ministry of Tourism...
