Keywords: Halal awareness
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Journal of Islamic Marketing (2026) 17 (1): 236–269.
Published: 24 June 2025
...Ali Mursid; Amron Amron; Dwi Suryanto Hidayat; Hengky Latan Purpose This study aims to elucidate halal awareness and the sense of security provided by halal destination providers, to enhance Muslim travellers’ experiences and satisfaction through religious respect. Design/methodology/approach...
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Journal Articles
Journal of Islamic Marketing (2025) 16 (6): 1667–1688.
Published: 16 December 2024
..., the word-of-mouth (WOM) mechanism is significant and more effective in influencing halal-based app usage among Muslim students abroad. Moreover, halal-based app usage with the combination of WOM mechanism and social media platform play a vital role in spreading halal awareness. Research limitations...
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Journal of Islamic Marketing (2023) 14 (9): 2235–2252.
Published: 16 August 2022
... analyzed with variance-based structural modeling to assess the relationships between religiosity, halal awareness, destination image, destination trust and visit intention. Findings This study disclosed that halal awareness and destination trust could directly affect visit intention. Meanwhile...
Journal Articles
Journal of Islamic Marketing (2023) 14 (3): 851–870.
Published: 30 December 2021
...Hardius Usman; Chairy Chairy; Nucke Widowati Kusumo Projo Purpose The purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the differences in knowledge about halal and halal certified...
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Journal of Islamic Marketing (2020) 11 (2): 522–546.
Published: 12 June 2019
...Dwi Agustina Kurniawati; Hana Savitri Purpose This paper aims to measure and analyze the halal awareness of Indonesian consumers toward halal products. This paper also measures the religious belief, health reason, halal logo certification and exposures of Indonesian consumers and tests...
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