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1-15 of 15
Keywords: Halal awareness
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–34.
Published: 25 August 2026
...Meuthia; Rini Rahmahdian S; Nilda Tri Putri; Ratni Prima Lita; Novela Reskesia Purpose This study aims to fill the gap in the existing literature regarding halal awareness and purchase intention in the context of local ethnic modest fashion. Although many studies have been conducted on consumer...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3202–3221.
Published: 28 October 2025
... suggest underlining the concept of cleanliness throughout the halal supply chain to improve halal awareness and acceptance. Research limitations/implications This research encountered limitations in the diversity of data collection methods and a small sample size of non-Muslim consumers in the food...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 236–269.
Published: 24 June 2025
...Ali Mursid; Amron Amron; Dwi Suryanto Hidayat; Hengky Latan Purpose This study aims to elucidate halal awareness and the sense of security provided by halal destination providers, to enhance Muslim travellers’ experiences and satisfaction through religious respect. Design/methodology/approach...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3222–3239.
Published: 02 April 2025
... and investigates the moderating effect of religiosity on the proposed relationships. Design/methodology/approach This study is grounded in the stimulus-organism-responses (S-O-R) framework, incorporating mobile ease of use (MEOU), mobile usefulness (MU), Halal awareness (HA) and Halal knowledge (HK...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (6): 1667–1688.
Published: 16 December 2024
..., the word-of-mouth (WOM) mechanism is significant and more effective in influencing halal-based app usage among Muslim students abroad. Moreover, halal-based app usage with the combination of WOM mechanism and social media platform play a vital role in spreading halal awareness. Research limitations...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1783–1806.
Published: 08 May 2024
...Shahedul Hasan; Mohammad Faruk; Kamron Naher; Shazzad Hossain Purpose The purpose of this study is to examine how halal marketing affects intention and to assess the mediating effects of halal awareness and halal attitude on the relationship between halal marketing and intention towards halal...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1847–1885.
Published: 16 February 2024
...Dina Hanifasari; Ilyas Masudin; Fien Zulfikarijah; Aniek Rumijati; Dian Palupi Restuputri Purpose This paper aims to investigate the impact of halal awareness on the relationship between halal supply chain knowledge and purchase intention for halal meat products in the millennial generation...
Journal Articles
Rokhima Rostiani, Asri Sekar Mawar Firdausi, Hilya Mudrika Arini, Yun Prihantina Mulyani, Tri Mulyani Sunarharum
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 613–632.
Published: 18 August 2023
... attributes and emotional value and scepticism, along with destination image and its functional value. This study also proposes the role of halal awareness in moderating the relationship between Islamic attributes and scepticism. Design/methodology/approach This study used a quantitative approach using...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (9): 2235–2252.
Published: 16 August 2022
... analyzed with variance-based structural modeling to assess the relationships between religiosity, halal awareness, destination image, destination trust and visit intention. Findings This study disclosed that halal awareness and destination trust could directly affect visit intention. Meanwhile...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (3): 851–870.
Published: 30 December 2021
...Hardius Usman; Chairy Chairy; Nucke Widowati Kusumo Projo Purpose The purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the differences in knowledge about halal and halal certified...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2611–2629.
Published: 28 June 2021
... 05 04 2021 07 05 2021 16 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Communication Halal certification Halal awareness e-WOM Halal tourism Halal tourism concept Based on Indonesia Muslim Travel Index (IMTI...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1657–1670.
Published: 25 November 2019
...Haruna Babatunde Jaiyeoba; Moha Asri Abdullah; Abdul Razak Dzuljastri Purpose This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach The researchers reflect...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1295–1311.
Published: 28 August 2019
...., 2018). At present, the concern for consuming halal food products does not only exist among Muslim consumers, but also the halal awareness has extended to the non-Muslims. For non-Muslim consumers, halal food products are considered one of the hygienic, healthy and quality of the product (Talib and Ali...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (2): 522–546.
Published: 12 June 2019
...Dwi Agustina Kurniawati; Hana Savitri Purpose This paper aims to measure and analyze the halal awareness of Indonesian consumers toward halal products. This paper also measures the religious belief, health reason, halal logo certification and exposures of Indonesian consumers and tests...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (4): 441–460.
Published: 14 November 2016
...Afshan Azam Purpose This study aims to investigate the determinant factors that consumers may consider in buying halal packaged food produced by non-Muslim manufacturers. Design/methodology/approach This paper develops a seven-constructs-based model. Halal awareness, Islamic...
