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Keywords: Halal beauty
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3748–3777.
Published: 01 July 2024
...Yudi Fernando; Fineke Mergeresa; Ika Sari Wahyuni-TD; Nurul Sabrina Hazarasim Purpose The purpose of this study is twofold. The first objective is to examine the impact of the halal beauty supply chain (HBSC) on sustainable operational excellence (SOE). The second objective is to investigate Post...
