...Kobra Bakhshizadeh Borj; Mahdi Bashirpour; Nasrin Javanshir; Pedram Jahedi Purpose This study aims to examine the hidden dimensions of halal brands, particularly the role of frugality in the purchase decisions of Muslim consumers. Design/methodology/approach Using George Kelly’s repertory grid...

...Ahmet Faruk Aysan; Muhammad Fazlurrahman Syarif Purpose This study aims to examine the potential influence of Nonfungible Tokens (NFTs) and the Metaverse on the Halal tourism industry, with a particular emphasis on Halal brands and hotel booking platforms. This study also purpose to uncover...

...Marco Tieman Purpose The purpose of this paper is to introduce a supply chain view of a robust and resilient halal brand. In this conceptual paper, a risk prevention-mitigation-recovery cycle is proposed. Design/methodology/approach This paper builds further on previous work published...