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Keywords: Halal brand equity
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 1058–1079.
Published: 12 August 2025
...Dini Salmiyah Fithrah Ali; Wahyu Rafdinal Purpose This study aims to examine the hyperpersonal relationships between halal fashion brands and their customers, focusing on how brand loyalty is shaped by Social Information Processing ( SIP ), halal brand personality and halal brand equity. Design...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (9): 1858–1871.
Published: 20 May 2021
..., image and consumers’ trust and satisfaction of halal brands. Design/methodology/approach A structured questionnaire was designed to conduct research to analyze the halal brand equity and its antecedents. Data were collected from 250 halal consumers of Kota Samarahan and Kuching, Malaysia through...
