... the mediating role of electronic word-of-mouth ( EWOM ) in the relationship between halal brand personality, perception of halal tourism destination, religious belief and institutional factors (I) and VIN . Design/methodology/approach A quantitative method was used, collecting data from 152 respondents...

...Dini Salmiyah Fithrah Ali; Wahyu Rafdinal Purpose This study aims to examine the hyperpersonal relationships between halal fashion brands and their customers, focusing on how brand loyalty is shaped by Social Information Processing ( SIP ), halal brand personality and halal brand equity. Design...

...Hendy Mustiko Aji; Istyakara Muslichah Purpose The purpose of this study is to examine the antecedents and consequences of halal brand personality in the hospital industry by comparing Muslim and non-Muslim Islamic hospital visitors. Design/methodology/approach Online questionnaires were...

... brand personality has been studied on various product brands, limited research has been done on Muslim products, especially modest fashion apparel. Because modest fashion is considered as Muslim products in Malaysia, this paper aims to examine the relationship between Halal brand personality...

...Muhamad Fazil Ahmad Purpose – The purpose of this study is to create and manage halal brands as valuable business assets based on a proposed halal Brand Personality dimension in the micro-spectrum of halalan (lawful) Tayyiba (good) concept in Malaysia. The chances of using Brand...