... the influence of Halal labels operates similarly for Muslim and non-Muslim consumers and whether trust cues linked to country of origin ( COO ) and Halal brand trust ( HBT ) strengthen or weaken this relationship. Design/methodology/approach Data was collected from retail shoppers in North Macedonia...

... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Halal brand logo Halal brand love Halal brand trust Halal self-brand connection Halal brand commitment The segment of sharia and halal business has developed rapidly and has good prospects...

... image is linked with halal brand trust, but the relationship between halal brand trust and its equity could not be proved. Research limitations/implications This has been a cross-sectional study that was limited to Malaysia, a Muslim majority country. Researchers can conduct a longitudinal study...

... – halal brand image, halal brand perceived quality, halal brand satisfaction, halal brand trust and halal brand loyalty. Second, the present research is an effort to empirically validate the interrelationships among branding constructs such as brand image, brand perceived quality, brand satisfaction...