... influencer models and shows that in places like Nigeria, moral integrity, trust and faith-based identity are just as powerful as technology in shaping online engagement. Islamic marketing Religiosity Social media influencers Consumer engagement COBRA framework Nigeria Halal branding Digital...

...Puteri Aina Megat Purpose This study aims to develop an indicator framework for halal branding awareness, addressing the current limited awareness among non-Muslims, specifically within the New Zealand region. This research integrates three related theoretical frameworks: the Halal Product...

...Adil Khan; Mohd Yasir Arafat; Mohammad Khalid Azam Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and halal literacy on the intention of Muslim consumers to purchase halal branded food products in India. An extended version of the theory of planned...

...Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad Purpose The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop...

...Muhamad Fazil Ahmad Purpose – The purpose of this study is to create and manage halal brands as valuable business assets based on a proposed halal Brand Personality dimension in the micro-spectrum of halalan (lawful) Tayyiba (good) concept in Malaysia. The chances of using Brand...