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Keywords: Halal competitive advantage
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1743–1770.
Published: 25 September 2025
...Mohammad Mominul Islam Purpose Islamic marketing literature inadequately explains the competitive forces in gaining a halal competitive advantage. This study aims to portray the interaction of competitive forces and compatible sources to create a competitive advantage for halal marketers...
