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Keywords: Halal cosmetic
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (2): 502–525.
Published: 24 September 2024
...Indri Supriani; Sri Yayu Ninglasari; Sri Iswati Purpose This study aims to identify factors affecting attitudes towards social media influencers (SMI) on halal cosmetics products. It subsequently examines how the latter stimulates consumers’ attitudes towards purchase intentions of halal cosmetics...
