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Keywords: Halal entrepreneurship success
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Journal Articles
The perception of success in the halal market: developing a halal entrepreneurship success scale
Available to PurchaseMohamed Salaheldeen, Mohamed Battour, Muhamad Azrin Nazri, Ummi Salwa Ahmad Bustamam, Azreen Jihan Che Mohd Hashim
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (3): 799–825.
Published: 11 January 2022
...Mohamed Salaheldeen; Mohamed Battour; Muhamad Azrin Nazri; Ummi Salwa Ahmad Bustamam; Azreen Jihan Che Mohd Hashim Purpose The purpose of this paper is to examine how Halal entrepreneurs perceive success and accordingly develop a novel scale to measure Halal entrepreneurship success. Design...
