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Brand loyalty model for halal fashion brands: integrating quality-loyalty model, information sources and religiosity-loyalty model

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Wahyu Rafdinal, Maya Setiawardani, Sri Raharso, Nugroho Hardiyanto
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3543–3563.
https://doi.org/10.1108/JIMA-08-2023-0244
Published: 31 May 2024
...Wahyu Rafdinal; Maya Setiawardani; Sri Raharso; Nugroho Hardiyanto Purpose The purpose of this study is to investigate brand loyalty in halal fashion brands through three loyalty routes, namely, quality-satisfaction-loyalty model, information sources and religiosity-loyalty model. Design...
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