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Keywords: Halal food product
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Journal Articles
Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 434–445.
Published: 25 September 2020
...Mahir Pradana; Aditya Wardhana; Nurafni Rubiyanti; Syahputra Syahputra; Dian Gita Utami Purpose This paper aims to investigate the purchase intention of halal food products in Spain, from the perspective of Muslim students. Design/methodology/approach Data were collected from 500 Muslim...
Journal Articles
Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (1): 133–147.
Published: 09 March 2015
...Ahasanul Haque; Abdullah Sarwar; Farzana Yasmin; Arun Kumar Tarofder; Mirza Ahsanul Hossain Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured...
