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Keywords: Halal food standard
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1577–1602.
Published: 20 June 2020
... that is hard to mimic, moderates the relationship between the production process and the financial performance of the firm. To sum up, based on the RBV theory, this means that halal food standard implementation can be used as a firm’s resource to boost its business performance. To attain the specified...
