... Publishing Limited Licensed re-use rights only Shariah compliant Halal certification Halal holidays Islamic tourism Muslim travellers Global Muslim tourism is a growing worldwide trend especially among urban Muslims who, according to Akhtar (2012) , are “highly educated, well...

...Fiona Wingett; Sarah Turnbull Purpose The purpose of this study is to explore the expectations of Muslim tourists when taking a halal holiday. Understanding consumer expectations is an important factor in any service context since expectations determine whether the consumer is satisfied...