...Norazah Mohd Suki; Abang Sulaiman Abang Salleh Purpose Muslim consumers’ tendency to patronize stores with Halal images and purchase genuine Halal products is closely related to their effort to maintain Islamic identity, and this is further supported by many empirical data. Therefore, this paper...

...Norazah Mohd Suki; Abang Sulaiman Abang Salleh Purpose – The purpose of this study is to examine the influence of Halal image, attitude, subjective norm and perceived behavioural control on consumer behavioural intention to patronize Halal stores in Malaysia. Design...