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Keywords: Halal labelling
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (7): 2535–2556.
Published: 20 November 2025
... Limited Licensed re-use rights only Halal products Trust Halal labelling Halal consumption Attitudes eWOM A fascinating study is feasible with the rising global market for halal food products, and the aim is to discover the determinants affecting customer behaviour in this market...
