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Keywords: Halal literacy
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Journal Articles
Dina Patrisia, Abror Abror, Yunita Engriani, Maznah Wan Omar, Yasri Yasri, Haseeb Shabbir, Vanessa Gaffar, Ahmad-Ridhuwan Abdullah, Rahmiati Rahmiati, Gesit Thabrani, Yuki Fitria
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1311–1327.
Published: 25 November 2024
... the role of health consciousness, past product quality experience, Halal literacy, subjective norm and attitude on Halal culinary repurchase intention. Design/methodology/approach This quantitative research involved 500 domestic tourists as the research subjects. This research was conducted in five...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1488–1505.
Published: 21 April 2022
... of these variables on attitudes toward halal cosmetics. In addition, this study also examined the moderating role of halal literacy in the relationships between attitudes (ATT), subjective norms (SN), perceived behavioral control (PBC) and intentions to purchase halal cosmetics. Design/methodology/approach...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 287–308.
Published: 11 September 2020
...Adil Khan; Mohd Yasir Arafat; Mohammad Khalid Azam Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and halal literacy on the intention of Muslim consumers to purchase halal branded food products in India. An extended version of the theory of planned...
