...Andriyansah Andriyansah; Fatia Fatimah Purpose This study aims to examine how green ergo-iconic value ( GEV ), a novel construct integrating ecological aesthetics ( EA ) and digital halal integrity, influences Muslim consumer purchase intention ( PI ) in Indonesia’s halal market. The research...

...Wahidur Rahman Purpose This study tackles the ethical integration of artificial intelligence ( AI ) in halal marketing. It tests how AI transparency, authenticity and value alignment shape Muslim consumer trust and buying decisions. The purpose of this study is to bridge rapid technological...

... aspects reinforced by quantitative analysis results. Findings The findings underscore that incorporating the metaverse into halal marketing holds significant promise in broadening market outreach and augmenting consumer awareness regarding halal products. The utilization of interactive virtual...

... aspects, and provide insights for the effective integration of the metaverse into Halal B2B marketing practices. Design/methodology/approach The research employs a comprehensive literature review, examining works on halal marketing, Islamic business ethics and technology adoption in Islamic markets...

...Shahedul Hasan; Mohammad Faruk; Kamron Naher; Shazzad Hossain Purpose The purpose of this study is to examine how halal marketing affects intention and to assess the mediating effects of halal awareness and halal attitude on the relationship between halal marketing and intention towards halal...

... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic marketing Islamic marketing mix Muslim consumers Halal marketing Integrative review Since the past decade, a lot of efforts have been directed toward marketing based on religion targeting...

... is the first attempt to incorporate the need for cognition into the relationship between halal credence, attitude towards halal and purchase intention (traditional theory of planned behaviour model). Halal food product Halal marketing Halal credence Halal consumer behaviour The issue of halal...

...Syed Adil Shah; Sarwar M. Azhar; Niaz Ahmed Bhutto Purpose The purpose of this paper is to conceptualize halal marketing from the marketing strategy perspective, particularly segmentation, targeting and positioning (STP). Design/methodology/approach A literature review is carried out...

...Asmat‐Nizam Abdul‐Talib; Ili‐Salsabila Abd‐Razak Purpose The purpose of this paper is to highlight the development of global halal marketing by assessing its current status, challenges and issues within and measures taken to improve it. Strategic marketing conception from the perspective of export...