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Keywords: Halal production
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Journal Articles
The influence of halal orientation strategy on financial performance of halal food firms: Halal culture as a moderator
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 31–49.
Published: 04 June 2019
... in Malaysia and were analyzed using the partial least squares technique. Findings The results indicate that halal materials and halal storage and transportation positively affect financial performance, whereas the halal production process negatively affects financial performance. It is also interesting...
