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Keywords: Halal standardization
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (2): 389–407.
Published: 25 March 2020
...Huseyin Pamukcu; Mehmet Sariisik Purpose The purpose of this paper is to determine the expectations of hotel guests regarding the halal standards in the hotels where they stay. Besides, the determination of differences in demographic characteristics of the participants is among the objectives...
