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Keywords: Halal transportation
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1425–1445.
Published: 28 May 2020
...Abdul Hafaz Ngah; Serge Gabarre; Bilal Eneizan; Nabihah Asri Purpose This paper aims to identify the factors of willingness to pay for halal transportation among Muslim consumers in Malaysia by extending the theory of planned behaviour with knowledge and religiosity. Design/methodology/approach...
