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Keywords: Halal-based apps
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Journal Articles
Is social media or word-of-mouth more effective in halal-based mobile application usage?
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (6): 1667–1688.
Published: 16 December 2024
...Wardah Hakimah Haji Sumardi; Siti Fatimahwati Pehin Dato Musa; Pg Siti Rozaidah Pg Hj Idris Purpose This paper aims to examine the different types of communication mechanisms in motivating the use of halal-based apps among Brunei Muslim students in higher education institutions abroad. Design...
