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Keywords: Halal-certified food
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1902–1921.
Published: 15 March 2024
...Hardius Usman; Nucke Widowati Kusumo Projo; Chairy Chairy; Marissa Grace Haque Purpose The purpose of this study to examine the factors that encourage/inhibit Muslim behavior in buying halal-certified food (HCF), based on two theories, the knowledge-attitude-behavior model and the attitude...
