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Keywords: Halal-friendly airline services
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Journal Articles
Halal-friendly airline services: rituals, attitudes and multi-group differences by religion and gender in Thailand
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–34.
Published: 23 March 2026
... Halal-friendly airline services operate as religious signals for Muslim passengers or broader indicators of professionalism, hygiene and cultural sensitivity for non-Muslim passengers. It also provides a meaningful empirical context for examining belief-based mechanisms and demographic heterogeneity...
