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Keywords: Health
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Journal Articles
The hidden dimensions of halal brand: examining the role of frugality in consumer purchase decisions
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (10): 2968–2985.
Published: 03 April 2025
... method, the mental structures of Iranian consumers regarding the concept of frugality in halal food products were examined. Findings The results showed that consumers perceive frugality beyond low prices, considering it as a set of features such as quality, health and sustainability. Various...
