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Keywords: Hedonism
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Journal Articles
The conflict of halal and hedonism, investigating halal-sensitive tourists’ hedonic tendency
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (9): 2361–2382.
Published: 05 September 2022
...Ömer Saraç; Vahit Oğuz Kiper; Orhan Batman Purpose Hedonic behavior is a well-known phenomenon for tourism activities by the nature of tourism itself. However, there is a possible conflict between the structure of halal tourism and hedonic behavior. This paper aims to investigate the hedonic...
