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Keywords: Henseler’s MGA
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Journal Articles
Halal vaccination purchase intention: A comparative study between Muslim consumers in Malaysia and Pakistan
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 670–689.
Published: 31 March 2020
... contains porcine gelatin as a stabilizing agent, therefore making the Muslim consumers skeptical toward the usage of these and other vaccines. Halal vaccination Religiosity Extended theory of planned behavior (TPB) Multi-group analysis MGA Henseler’s MGA Permutation test A number...
