...Mohamed M. Mostafa Purpose This study aims to explore the hijab research impactful authors, influential journals, collaboration networks and emerging trends. In addition, keyword co-occurrence techniques are used to scrutinize the field’s major schools of thought. Design/methodology/approach...

..., this study aims to explore the concept of hijab fashion from the perspective of Islamic clothing retailers in Malaysia. Design/methodology/approach Data for this study were collected qualitatively using semi-structured interviews and analysed using a deductive thematic analysis. Findings...

...Eli Sumarliah; Safeer Ullah Khan; Ikram Ullah Khan Purpose This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational...

...Fadila Grine; Munazza Saeed Purpose The purpose of this research is to analyze the motivation behind the hijab behavior in a multicultural environment of Malaysia; it is a religious obligation or fashion behavior. In an analytic thinking of motivation in influencing women in wearing a hijab...