Keywords: Homogeneity
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Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1557–1578.
Published: 14 October 2019
... 24 08 2019 28 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Systematic literature review Islamic marketing Muslim consumers Homogeneity Islam is a fast-growing religion, and followers of Islam...

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