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Keywords: Hospital
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Journal Articles
Customer experience management in medical tourism (case study: Iranian hospital’s medical tourists)
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (1): 198–226.
Published: 12 March 2021
... to August 2019. The population cohort of this study was the foreign patients calling selected Iranian hospitals and the sampling method was a purposive and snowball sample of prospective medical tourists. As the study was conducted throughout Iran, some important hospitals in Iran were selected...
Journal Articles
The perceived role of Islamic medical care practice in hospital: the medical doctor’s perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (1): 2–18.
Published: 05 March 2018
...Muhammad Khalilur Rahman; Suhaiza Zailani; Ghazali Musa Purpose This study aims to investigate the perceived role of the Islamic medical care practice of Muslim doctors in Malaysian Muslim-friendly private hospitals. Design/methodology/approach Data were collection through self-administered...
