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Keywords: Hospitality industry
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 1159–1177.
Published: 21 January 2026
... hospitality industry in the distinct sociocultural context of Pakistan. The study also aims to examine the influence of green trust as a moderator in the nexus of pro-environmental attitudes and green intentions. Design/methodology/approach Smart PLS 4.0.9.3 was used to analyze the data from 179...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (11): 2689–2714.
Published: 13 December 2022
... in the tourism and hospitality industry. In this scenario, a problematic issue would be represented by the emergence of e-trust, that is, trust specifically developed in digital contexts and/or involving artificial agents. Like trust, e-trust has also a variety of heterogeneous implications, ranging from...
