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Keywords: ISM methodology
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 649–669.
Published: 13 March 2020
..., this study identifies 13 barriers to halal logistics implementation. The study uses interpretive structural modelling (ISM) methodology to find the rank of the barriers and also the direct or indirect relationship among those barriers. The study also uses a panel of experts consisting of the representative...
