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1-8 of 8
Keywords: Image
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Journal Articles
Consumption values, image and loyalty of Malaysian travellers towards Muslim-friendly accommodation recognition (MFAR)
Available to PurchaseIsmah Osman, Junainah Junid, Husniyati Ali, Siti Zahrah Buyong, Sharifah Zannierah Syed Marzuki, Nor'ain Othman
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (3): 682–719.
Published: 07 September 2023
... the Malaysian Government. Subsequently, an overall Muslim-friendly image was examined as a moderating variable within the associated relationship. Design/methodology/approach A quantitative research design with a purposive sampling technique was chosen through a sample size of 378 people in Malaysia...
Journal Articles
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1229–1259.
Published: 10 March 2022
...Farah Syahida Firdaus; Ridho Bramulya Ikhsan; Yudi Fernando Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used...
Journal Articles
Millennial behavioural intention in Islamic banks: the role of social media influencers
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2798–2814.
Published: 04 August 2021
... Indonesian millennials in the sample, 278 were clients and 206 non-clients of Islamic banks. Factor analysis was used to examine the SMI dimension in the Islamic banking context. This study then used the partial least square to evaluate the proposed model and test the relationships between SMI, bank image...
Journal Articles
Antecedents of brand equity on halal tourism destination
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1685–1702.
Published: 05 May 2021
... awareness and halal value have positive and significant impact on DBE. Also, halal perceived brand quality and halal image had a negative but significant impact on DBE. Research limitations/implications This research is on a country-specific halal brand equity tourism destination, which means...
Journal Articles
Integrating trust, religiosity and image into technology acceptance model: the case of the Islamic philanthropy in Indonesia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 381–409.
Published: 28 September 2020
... of trust, image and religiosity in TAM, and to provide policy recommendation for the authorized organizations in Indonesia regarding several crucial factors that need to be considered so that Indonesian Muslims are willing to use Fintech for philanthropic purposes. Design/methodology/approach Online...
Journal Articles
Halal-labeled food shopping behavior: the role of spirituality, image, trust, and satisfaction
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1603–1618.
Published: 20 June 2020
...Muhammad Muflih; Juliana Juliana Purpose This paper aims to estimate the influence of spirituality on halal-labeled food shopping behavior both directly and through the mediating roles of image, trust and satisfaction. Design/methodology/approach Using quantitative methods, this research...
Journal Articles
Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (4): 933–959.
Published: 05 August 2019
... the hypothesis, while in-depth interviews were conducted with Islamic bank managers to validate the findings. Findings Image has a significant relationship with customer satisfaction, as well as trust. Similarly, customer satisfaction has a significant relationship with trust. Trust has a significant...
Journal Articles
Predicting behavioural intention toward Islamic bank: a multi-group analysis approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (4): 1091–1103.
Published: 08 May 2019
...Dwi Suhartanto Purpose This study aims to examine behavioural intention towards Islamic bank including three determinants: religiosity, trust and image across customers and non-customers. Design/methodology/approach This study uses 400 samples, consisting of customers and non-customers...
