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Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (12): 2798–2814.
Published: 04 August 2021
... Indonesian millennials in the sample, 278 were clients and 206 non-clients of Islamic banks. Factor analysis was used to examine the SMI dimension in the Islamic banking context. This study then used the partial least square to evaluate the proposed model and test the relationships between SMI, bank image...
Journal Articles
Journal of Islamic Marketing (2022) 13 (8): 1685–1702.
Published: 05 May 2021
... awareness and halal value have positive and significant impact on DBE. Also, halal perceived brand quality and halal image had a negative but significant impact on DBE. Research limitations/implications This research is on a country-specific halal brand equity tourism destination, which means...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2021) 12 (8): 1603–1618.
Published: 20 June 2020
...Muhammad Muflih; Juliana Juliana Purpose This paper aims to estimate the influence of spirituality on halal-labeled food shopping behavior both directly and through the mediating roles of image, trust and satisfaction. Design/methodology/approach Using quantitative methods, this research...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2019) 10 (4): 1091–1103.
Published: 08 May 2019
...Dwi Suhartanto Purpose This study aims to examine behavioural intention towards Islamic bank including three determinants: religiosity, trust and image across customers and non-customers. Design/methodology/approach This study uses 400 samples, consisting of customers and non-customers...

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